- Species: Human
- Age: 14
- Hair Color: Brown
- Clothing: Green Shirt, Grey Jacket, Grey Pants, Black Shoes
- Friends: Elmyra Duff, Dr. Gene Splicer, Arnold the Pit Bull, Perfecto Prep Alumni, Yosemite Sam (Mentor)
- Enemies: Buster Bunny, Babs Bunny, Plucky Duck, Hamton J. Pig
Monty is a mega rich brat who throws the most funniest temper tantrums. He is known as a nasty, rich, and spoiled brat who hates rabbits, including Buster Bunny and Babs Bunny. Both Buster Bunny and Montana Max are archenemies throughout the show as Monty is seen as a mega rich brat while Buster is seen as a friendly and popular blue rabbit. Max himself is portrayed as a very wealthy character, living in a mansion and not having any friends, just a stubborn little boy. But, He has at least once been shown to have a good imagination. Monty is shown to be an only child and was the very first villain of the series as seen in the pilot episode.
Monty is shown rarely to have a sweet side and is roled as a main character in 2 episodes of Tiny Toon Adventures: Love Disconnection, and Playtime Toons. He seems to get annoyed by Elmyra Duff, the other villain of the show who has a big crush on Monty, but he is shown to get help from her sometimes, probably to get those two pesky rabbits, Buster and Babs. This might mean that Elmyra feels like her boyfriend finally appreciates her at last. In Citizen Max, an half hour episode that is about the dark story of Montana Max, Max is destroying his stuff in his mansion until he saw his bike mirror and noticed he had Acne on his face. But, Hamton and other toons thought Monty said ACME and didn't know what he meant when he said that. One time back then, Monty was a peasant, and was best friends with Buster. He actually had less money and was also very nice and generous. But, until Max's mother won the lottery and moved into a mansion, Buster thought Monty was going to be his closest pal forever, but by the time the Acme Looniversity class president election started, he began to change as a nasty, evil, and greedy kid who then claimed Buster as his enemy. Montana Max later appeared in The Plucky Duck Show, even though most of the episodes were recycled TTA episodes He also appeared in The 1995 Halloween special of Tiny Toons and had a minor role, unlike the two other TTA films, he just made brief cameos. But, He did not make any cameos in the later show Steven worked as a executive producer on, Animaniacs. He then was replaced by Rudy Mookich in Pinky, Elmyra, and The Brain. The show was unsuccessful and many Tiny Toons fans criticize them for replacing Monty as Elmyra Duff's love interest. Monty is also known as a cheater in competition, and he thinks he is better than anyone else, especially Buster Bunny. Monty's goal in life is to bring misery to Buster Bunny's life, since they are both at odds.
According to The Looney Beginning, At the Warner Bros. Animation studio, Monty was going to have his own show at first, but then rejected because of his own nasty behavior and greediness. Monty then gets revenge on Buster and Babs as they have plans to come up with a new show called Tiny Toons. Max stole the scripts and booted the two rabbits out and renamed the show The Montana Max Show. At the end, Monty was tricked by Buster and Babs who were dressed as Yosemite Sam and Elmer Fudd, who were Montana Max's heroes in Looney Tunes. Max then got mad and realized that it was them in costumes and set out traps around his mansion, but failed since they escaped so quickly. Monty was then being chased by one of his big coins of a face of himself on it and got defeated by getting crushed by it. That means Buster and Babs saved the show from being ruined by Monty. Monty has interests which include counting his capital, landscape deforestation and rabbit stomping. He also owns heavily polluting industries that make things like elevator buttons and holes. In his own home, he loves destroying his toys because he thinks they are lame.
Montana Max, along with his parents, all live in the grandest mansion in Acme Acres, where it is located on the far edge. The grounds include swimming pools, tennis courts, stables and the like. It's the kind of place that would make Donald Trump envious. It has signs which read "Poverty Stinks," and "Charity Workers Will Be Shot". The mansion is armed with security guards, and Montana Max has several servants to do the simplest of tasks. The mansion has a bowling alley and movie theater, an in-ground pool, a high-tech alarm system, and countless safes for Max's money. The mansion also includes countless state-of-the-art traps for rabbits.
Monty is a bullying, spoiled, rich kid who throws world-class temper tantrums. Monty possesses a nasty personality and a very short temper, and uses his wealth for his own amusement, often to the discomfort or belittlement of others. His pastimes include counting his capital, landscape deforestation and rabbit stomping. He also owns heavily polluting industries that make things like elevator buttons and holes. Some episodes feature Plucky fighting those factories as The Toxic Revenger (pun on The Toxic Avenger).
Monty enjoys cheating in all forms of competition; oppressing the weak, terrorizing the timid, masterminding hostile takeovers and watching the compound interest rate climb past twenty percent. Monty is bossy and abrasive and hates fair play, honesty and people who stand up to him. He delights in using his vast fortune to bring misery to others, particularly Buster and Babs. He'll spend any amount of money to spoil their fun, but most often winds up bankrupting himself in the process. Monty is the perfect foil for Buster. The sawed-off bully's temper is matched only by his greed, and Buster is always able to bilk some fast bucks out of Monty.
Deep down, Monty is very insecure and sometimes fears no one likes him. He's right, of course, and occasionally feels the need to call "Acme Rent-a-Friend." Although he yells most of the time, sometimes we get glimpses of the real kid beneath the temper. He lives in the grandest mansion in Acme Acres. The grounds include swimming pools, tennis courts, stables and the like. It's the kind of place that would make Donald Trump envious. It has signs which read "Poverty Stinks," and "Charity Workers Will Be Shot."
Monty's goal in life is to bring misery into the life of happy-go-lucky Buster. He's not particularly fond of anyone in Acme Acres, for that matter. He thinks Babs is a scatterbrain and his only use for Plucky is as a pawn in one of his devious plots. He thinks Elmyra is a drippy little nerd, but she is one of his only friends, and he will occasionally call her into service to help him pester Buster and Babs. Elmyra loves the attention, figuring her "boyfriend" has come around and appreciates her at last.
Relationship with Buster and Babs
In the series premiere, "The Looney Beginning" (a non-canonical origin story), it is revealed that Max was the star of a show that had been pitched to Warner Bros., but rejected because of the character's brattiness. Taking revenge on the network for rejecting his series, Max boots Babs and Buster out of the cartoon, steals their scripts and takes over the show, renaming it The Montana Max Show. Buster and Babs manage to reclaim the show by visiting his mansion disguised as Yosemite Sam and Elmer Fudd, who Max admits are his personal heroes.
According to the half-hour episode "Citizen Max" (a parody of the movie, Citizen Kane), Monty was once impoverished and friends with one of the series' stars, Buster Bunny, until the day his parents won the lottery and became quite wealthy; after this, he abandoned Buster and quickly turned into his familiar bullying, juvenile delinquent self, thus setting the stage for his long-running feud with the blue rabbit.
In the "The Acme Acres Zone" (a parody of The Twilight Zone) episode segment "A Walk on the Flip Side", Max gets an ironic comeuppance from Babs and Buster. Monty hates rabbits so much that he dreams that he is a rabbit himself. As a rabbit, he tries to get back to his real home. Elmyra catches him, but he makes an easy getaway. When he gets to his house, he finds out that Buster and Babs have taken over his mansion. They call the animal shelter and the keeper puts him in with a bunch of rabbits. Max is terrorized by visions of rabbits and by Elmyra when she wants to take him home "forever and ever." As Max wakes up, he decides to be nice to rabbits, but reneges when Buster and Babs begs at his doorstep. After being chased off the premises, Babs observes that these zone shows are supposed to have a twist ending. Max gets his twist as he opens his cabinet and finds a whole bunch of rabbits in it.
In the "Rainy Daze" episode segment "Rent a Friend", Buster is the only one who willingly volunteered to be Monty's rent-a-friend for the day, as Monty's abusive and insensitive behavior (as well as many dangerous toys) has scared all of the other rent-a-friends away. Buster is forced to be friendly towards Monty, who mistreats the bunny and has him play with his deadly and destructive toys, but when Monty goes too far, Buster gets his revenge on him (also costing the rich brat $250,000 to be saved from a tremendous fall, plus $13.50 for his rent-a-friend fee).
Monty as the Good Guy
In the "Playtime Toons" episode segment "Fit to Be Toyed", Monty is bored playing with his toys and decides to blow them up to make room for new ones. One of the toys lands in the drink of his father, who outraged, donates the rest of them to Toys 4 Tots. He also takes away Monty's Acme Excess charge card and cuts it up, preventing him from buying any new ones. Monty is left with nothing to do, so his father tells him to use his imagination. Later that day, Monty goes up to the attic where he meets his imagination, who has shrunk down to the size of a mouse. He has not been used for a long time, as Monty previously had all those neat toys to play with. Monty tries to play with a paddle ball and his imagination tells him that there are other ways to play with it. Monty pretends the paddle ball is a musical instrument, a club, and a space weapon. His father, who decidedly gives him back his newly taped Acme Excess card, is proud of him, as imagination is where real play begins.
In the "Love Disconnection" double-length episode segment, "My Dinner With Elmyra", Monty's mother tells him that she is having dinner with a cute couple across town. The couple has a cute daughter, who turns out to be Elmyra Duff. Monty does not want to go on a date with her, but his mother tells him that Elmyra's parents are close friends of her's and Monty's father and that she will take away his allowance ($700,000 weekly) if he refuses. Monty has to suffer through the date, everything from buying her a Happy Baby Puppy Face Meal and being teased by the other Tiny Toons at Weenie Burger to sitting through The Adventures of Fido and Mewmew at the Acme Theater. When he walks Elmyra to her door in an attempt to seltzer her at the end of the cartoon, she kisses him, and as he gets back into his limousine, he utters to himself, "I think I'm in love."
There are two reasons why Monty has been depicted as the main protagonist in these shorts. On the show, it's because Monty's parents finally assert themselves in his life. In real life, it's because the young Danny Cooksey (Monty's voice actor) complained about being "the bad guy."
Despite Monty's faults, Elmyra Duff, seems to harbor maniacal affection for him. In the Dating, Acme Acres Style episode segment, Dream Date Game, Elmyra chose Montana to be her date but only because Buster tricked her into believing that he is a rabbit. Their relationship to each other is toyed with in the episode, Sepulveda Boulevard, (a parody of Sunset Boulevard), in which Elmyra and Max have characters based on the Norma Desmond and Joe Gilis characters, respectively. On occasion, it is implied that he does have romantic feelings for Elmyra (at the end of the Love Disconnection double-length episode segment, My Dinner with Elmyra, he admits, "I think I'm in love!"), but would prefer not to show it. In spite of this, Max does not appear in Pinky, Elmyra, and the Brain, where Elmyra instead romantically pursued Rudy Mookich.
Monty had a brief romance with Babs Bunny in the Spring in Acme Acres episode segment, Love Among The Toons. This was because Concord Condor was filling in for Cupid. He had noticed Buster arguing with Babs and tried to fix it, and although the first arrow succeeded in hitting Babs, the second arrow that was meant for Buster hit Monty, who got in the way because he was in a grumpy mood. This had caused Monty and Babs to fall in love with each other, with Buster trying to talk Babs, who is too lovestruck to listen to him, out of it. When Cupid is forced to take his job and his arrows back, Monty and Babs are about to get married to each other. Cupid uses his anti-love arrows to return Monty and Babs to their normal (and not so loving) feelings for each other.
- "You can't do this to me! I'm rich!"
- "Make my day, rabbit!"
- "Ask me if I care!"
Counterparts (Tiny Toon Adventures Version)
- Diesel (Thomas the Tank Engine and Friends/The Railway Series)
- Zorran (TUGS)
- Sea Rogue (Salty's Lighthouse)
- Oliver (Theodore Tugboat)
- Mr. Conductor's Evil Twin (Shining Time Station)
- Bowser (Super Mario Bros.)
- Dr. Robotnik or Shadow the Hedgehog (Sonic the Hedgehog)
- King K. Rool (Donkey Kong Country)
- Meowth (Pokemon)
- King Dedede (Kirby)
- The Weasel (Garfield and Friends)
- Dick Dastardly (Wacky Races/Dastardly and Muttley)
- Walter Wolf (Animaniacs)
- The Grinch (Dr. Seuss/The Wubbulous World of Dr. Seuss)
- Horrid Henry (Horrid Henry)
- Sheldon J. Plankton (SpongeBob SquarePants)
- Rattles (Arthur)
- Timmy McNulty (Rugrats)
- Roger Klotz (Doug)
- Eustace Strych (Jimmy Neutron)
- Charles Montgomery Burns (The Simpsons)
- Stewie Griffin (Family Guy)
- Mortimer Mouse or Pete (Mickey Mouse)
- Dr. Heinz Doofenshmirtz (Phineas and Ferb)
- Dr. Wily (Mega Man)
- Denzel Crocker (The Fairly OddParents)
- Terrence (Foster's Home for Imaginary Friends)
- Rapscallion #1 (Veggietales)
- Scott Tennorman (South Park)
- Chick Hicks (Cars)
- Ripslinger (Planes)
- Norman Price (Fireman Sam)
- King Candy/Turbo (Wreck-it Ralph)
- Shredder (Teenage Mutant Ninja Turtles)
- Axel Gear (Rocket Knight Adventures)
- Seto Kaiba (Yu-Gi-Oh)
- Justin (Total Drama)
- Walter Kangaroo (Adventures of the Little Koala)
- Kirby Cat (Maple Town)
- Gaston (Beauty and the Beast)
- Spade (Freedom Planet)
- Victor Quartermaine (Wallace and Gromit)
- Stinger the Wasp (Maya the Bee)
Counterparts (Animaniacs Version)
- The Spiteful Breakvan (Thomas the Tank Engine & Friends)
- Sledgebolt (Shining Time Station)
- Jasper the Junk Dock (Theodore Tugboat)
- Metal Sonic, Gerald Robotnik, or Robotnik Jr. (Sonic the Hedgehog)
- Anglar Emperor (Star Fox)
- The Wolf (Garfield and Friends)
- Robot Spongebob (SpongeBob SquarePants)
- Evil Jim (Earthworm Jim)
- Frank Grimes (The Simpsons)
Counterparts (Hero Version)
- Thomas (Thomas the Tank Engine & Friends)
- Ten Cents (TUGS/Salty's Lighthouse)
- Theodore (Theodore Tugboat)
- RS Mr. Conductor (Shining Time Station)
- Mario (Super Mario Bros.)
- Sonic (Sonic the Hedgehog)
- Orson (Garfield and Friends)
- Spongebob (SpongeBob SquarePants)
- Homer Simpson (The Simpsons)
- Peter Griffin (Family Guy)
- Tommy Pickles (Rugrats)