Survey methods

Right, this'll be our page for the survey methods stuff.

Meeting 26/1/07

 * We made the following decisions. Generally we didn't get too far, resolved to read the articles properly, and would see what happens on Monday.


 * We considered whether we should include both beliefs and activities in the survey in order to measure 'consciousness'. Overall, we decided we needed to include it, if nothing else because activities are the best (?) indicators of beliefs.


 * We thought about distinguishing ideal types of the 'environmentally conscious' and 'not environmentally conscious'.


 * We considered whether we could distinguish local and global environmentalism, but, especially given the environmentalist slogan 'think global, act local' that they could not be usefully distinguished in terms of either beliefs or actions.


 * We considered a kind of experiment-interview, whereby we utilise the Tesco 'carbon footprint' labelling to see if carbon footprints make a difference to choices between otherwise homogenous projects. Or we could look at the relative importance of branding and the extent of the carbon footprint by looking at products roughly homogenous except for branding.


 * We considered the following as important for looking at 'environmental consciousness':
 * 1) activism/political involvement (e.g. carbon offset schemes / Green party member)
 * 2) 'awareness' / beliefs
 * 3) consumer choices
 * 4) recycling
 * 5) 'willingness to pay': for what?
 * 6) plastic bags and coffee cups are paid for in Korea.