Screen Gems

5th Logo 1965-1974
This logo was the most Well-Known Screen Gems production logo. It is known by some as the "Filmstrip S" or the S From Hell.

It starts with a tiny Parallelogram coming forward from the top of the screen and a huge one backing away from the bottom, As they do so, they grow in length and wrap around a space where a dot appears, forming a stylized "S". Under that the words "SCREEN GEMS" come forward.

The strips do form an S, but looking at the sprocket and the lower strip, a lowercase "g" is seen, representing the "Gems" half. The upper half of the S resembles a spiral "6".

From 1965-1970, the music consists of 6 notes followed by 2 oversynthesized tones. In 1970, it was shortened to 3 notes and the 2 tones. This version was also used for the short-lived first Columbia Pictures Television logo. The colors of the ident changed along with it.

In 1965, there was a black and white version with a light gray screen and black S and words and a colour version with a yellow screen, red S, and black words. In 1971, a black (or blue) on gold version was added. In 1973, there was a gray on gold version.

Numerous people have very unfond memories of this logo, mostly due to the creepy theme music and rough animation.

Programs which had this logo include:

Bewitched (Seasons 2-7) I Dream of Jeannie The Partridge Family Police Story (Season 1) The Farmer's Daughter (Season 3) Days of Our Lives (Seasons 1-9) The Monkees The Flying Nun The Young and the Restless (Season 1) Gidget Temperatures Rising Bob & Carol & Ted & Alice The Johnny Cash Show Camp Runamuck