EAIG Case Studies

Volkswagen of America
Volkswagen began producing cars in 1930, with a vision to bring simplicity, affordability, and reliability to the everyday worker. They continued with this traditions by transforming their models throughout history. In the 1950’s Volkswagen began competing in International markets by exporting their vehicles all over Europe and South Africa. This trend continued and eventually in the 1990’s through today. Volkswagen has experienced immense growth making them the today’s largest auto producer in Germany as they continue to pursue the challenge of bringing the company to the next generation.

Volkswagen soon realized that their need to stay competitive among auto-manufactures domestically and internationally as well staying ahead of new technology and customer needs could be realized with an Enterprise Architecture. Having an EA could lead to higher business returns, expansion of clientele and an ability to respond to strategic changes in the company, in a way that would include brand repositioning and new model market introductions. These drove Volkswagen to create a system-wide strategic road map to help them understand and develop their EA.