McDonalds Happy Meal Advertisements (Hornet Inc)

In 2007 McDonalds UK realeased brand new TV adverts that would promote their happy meals. Their commercials were directed by Peter Sluszka and produced at Hornet Inc. These advertisements presumably started off with Shrek the Third, when McDonalds started promoting the movie with happy meal toys. Most of these advertisements featured stand-alone characters that were stop-frame animated or animated through puppetry, sometimes they included other characters and live-action human actors. Originally at the start of each advertisement their would be a close up of a happy meal box and then a child's hands would open the box and it would reveal some sort of character asking "Did you know?, that (whatever the promotion is) is now at McDonalds" or they would tell you a fact about something related to the promotion and then something usually unexpected would happen and the characters would then reveal the food. The adverts then end with a packshot of the happy meal box and all the food and a toy from promotion included with the happy meal. Most of the characters seen in these advertisements were not seen in the movie and were original characters created for the advertisement. Some adverts were not related to the promotion at the time and would start with a standard red happy meal box and would include characters talking about certain food you can get in a happy meal. In 2010, the adverts stopped having children's hands open the box and started off with a  'Penguins of Madagascar' happy meal box become animated and open on it's own accord. From then on the adverts had the happy meal box open by its self in a crazy animated way, and would sometimes feature CGI characters like in an advert for Avatar: The Last Airbender which featured CGI elderly characters in a theatre, also from then on the adverts included more scenes from the movie or TV show and not stand alone puppets, however if it was a promotion about music players or something that wasn't a TV show or movie, they would feature puppets, but the puppets didn't usually talk to the audience like the older adverts. In 2013 the adverts started featuring 2D animated characters. In 2015 and onwards these sort of adverts were changed again, and would feature the new McDonalds mascot 'Happy' the happy meal box with the usual tagline but in one advert for Roald Dahl books the tagline was changed to Some hopscotchy fun, some delunchious food, it's all inside this happy meal for unknown reasons.

Original adverts available on the internet:

 * Asterix at the Olympic Games


 * The Dog


 * Kung Fu Panda


 * Kung Fu Panda Fruit Bags


 * Tom and Jerry (various)


 * The Spiderwick Chronicles


 * MB Board Games


 * Sea World


 * The Last Airbender


 * Rio


 * Endangered Animals


 * Planet Cook


 * Scooby Doo (various)


 * Shrek the Third


 * Surfs Up


 * Music Players


 * Pop Challenge Music Players


 * Hamburgers


 * Fox


 * Let's Make Music


 * Yoohoo and Friends


 * Hotel for Dogs


 * Hydration


 * Bee Movie


 * Bee Movie Pineapple and Grape Fruit Bags


 * Get Growing


 * Alpha and Omega


 * Looney Tunes Crazy Games


 * Art Attack


 * Star Wars (2008)


 * Tintin


 * Crayola


 * Fantastic Mr Fox


 * Fruitizz


 * Johnny Test


 * Furby Boom


 * Refresh


 * Carrots


 * Penguins of Madagascar


 * Smurfs Movie


 * Shaun the Sheep Movie


 * Pineapple Sticks


 * Wow Wee Robotics


 * Fairies and Dragons


 * Igor


 * (probably a bunch more that I haven't seen yet or can remember being available to watch)

Original adverts that are lost to time

 * Monsters vs Aliens


 * Madagascar 2


 * 2008 Sports Promotion


 * Night of the Museum II


 * Ice Age II


 * Looney Tunes Active


 * Star Wars (2009)


 * Star Wars (2011)


 * Puss in Boots


 * Spongebob: The Hunt For Gary


 * 2008 Dancing Promotion


 * Shrek 4


 * How To Train Your Dragon (2010)


 * Megamind


 * (A bunch more and probably some that no one remembers)

Pretty much all the modern happy meal adverts featuring the new mascot are available on McDonalds UK's YouTube channel.

https://www.youtube.com/user/McDonaldsUK/videos

https://vimeo.com/nasquith

https://vimeo.com/user17067804

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