PatternOrDesign

Gene centric
http://en.wikipedia.org/wiki/Gene_selection "..... Moreover, it eases the transition to the evolutionary modeling of other mediums such as the development of new technologies and the changes in Wikipedia pages, because it describes evolution in terms of the evolution of specific features as opposed to just in terms of the features’ vehicles....."

Changes in Wikipedia pages are designs, they don't happen by themselves. Evolution can be used in the pattern or designs sense.