The WB (1995-2006, 2008-present)

The WB Television Network (commonly shortened to The WB and short for Warner Bros.) was an American television network that was first launched on broadcast television on January 11, 1995, as a joint venture between the Warner Bros. Entertainment division of Time Warner (now WarnerMedia after being purchased by AT&T) and the Tribune Broadcasting subsidiary of the Tribune Company, with the former acting as controlling partner. The network principally aired programs targeting teenagers and young adults between the ages of 13 and 34, with the exception of its weekday daytime and Saturday morning program block, Kids' WB, which was geared toward children ages 7 to 12.

On January 24, 2006, CBS Corporation and Warner Bros. Entertainment announced plans to shut down the network and launch The CW later that same year. The WB shut down on September 17, 2006, with select programs from both it and competitor UPN (which had shut down two days earlier) moving to The CW when it launched the following day, September 18.

Time Warner and Tribune Broadcasting relaunched The WB brand on April 28, 2008, over 19 months after The WB had originally ceased broadcasting operations.