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Cookie Jar Toons (also known as This Is for Kids) is a daily children's programming block on the This TV digital broadcast network. The block is programmed by Toronto based Cookie Jar Entertainment. The block uses the name "Cookie Jar Toons" for E/I programs, and the name "This Is for Kids" for non-E/I programs.

Current programming
E/I Indicates program features content in line with FCC E/I programming guidelines.
 * Adventures of Sonic the Hedgehog
 * Alienators: Evolution Continues
 * Busytown Mysteries E/I (currently also airs on Cookie Jar TV)
 * The Busy World of Richard ScarryE/I
 * Cake E/I
 * The Country Mouse and the City Mouse Adventures E/I
 * Dance Revolution E/I
 * Gadget Boy's Adventures in History
 * Green Screen Adventures E/I (currently also airs on MeTV)
 * Heathcliff
 * Inspector Gadget (2010–present)
 * Magi-Nation E/I (currently also airs on Toonzai)
 * The Pink Panther Show
 * Sonic Underground
 * Spider Riders
 * Stargate Infinity E/I
 * The Wacky World of Tex Avery

Former programming

 * The Adventures of Paddington Bear (November 3, 2008-September 7, 2009)
 * Animal Crackers (November 2, 2008-September 7, 2009)
 * C.L.Y.D.E.
 * Emily of New Moon
 * Flight Squad (November 3, 2008-September 7, 2009)
 * Horseland (now shown on Cookie Jar TV)
 * Journey to the West - Legends of the Monkey King
 * Liberty's Kids (now shown on Cookie Jar Kids Network)
 * A Miss Mallard Mystery
 * Mummies Alive!
 * Potatoes and Dragons
 * Ripley's Believe It or Not! (November 3, 2008-September 7, 2009)
 * Robinson Sucroe (November 3, 2008-September 7, 2009)
 * Wimzie's House (now shown on Cookie Jar Kids Network)
 * The Wonderful Wizard of Oz